With 3.0 a few things are getting more important: giving people the opportunity to really participate (co-creation) and connecting people (by building communities). What are the viewers needs? Read more
Why is the group of next generation content creators growing fast? And what can we professionals learn from prosumers? Read more
Why go for co-creation? What does the future of co-creation in media look like? Will viewers play an increasingly larger part in the production of programmes? Read more
The television fair in Cannes is traditionally the place where the latest developments from the television industry are presented every spring and fall. This year MIP TV was organised for the 48th time and as always the traditional broadcasters and television producers were well represented on the fair. It won't come as a surprise that here as well the changes in the media landscape and the march of new forms of production were clearly present. Read more
Transmedia is not a new medium. It's a combination of media, networks, platforms and new media behaviour, which does change the way stories are told. Read more
